Answer Engine Optimization (AEO)
More searches now end with a direct answer instead of a list of links. AEO structures your content so that your business can be the one quoted.
What's included
What we do for you.
Question research
The exact questions your customers ask, taken from search data and your own sales and support teams.
Answer-first content
Short, clear answers at the top of the page, with the detail below.
Structured data
FAQ, HowTo, Article, Product and Organization schema where it honestly applies.
Featured snippet work
Formatting pages with the lists, tables and definitions that search engines lift.
Voice search
Natural question wording and accurate local details for voice assistants.
Tracking
Monitoring which questions show your content and where competitors are quoted instead.
How it works
How we work.
Find the questions
Build the list of questions that matter to your sales.
Check the answers
See who is quoted today and why.
Rewrite and mark up
Update pages and add structured data.
Track
Review results and move to the next questions.
Common questions
Things people ask us.
What is AEO?
Answer engine optimization means preparing content so search engines and assistants can use it as a direct answer to a question.
How is AEO different from SEO?
SEO aims to rank pages in a list of results. AEO aims to have your content used as the answer itself. Good AEO is built on good SEO.
Does structured data guarantee a featured answer?
No. It helps search engines understand a page, but they decide what to show.